The NAACP may have made one of their best strategic moves in recent years by hiring someone under 40 to lead the still relevant, but ailing civil rights organization. Benjamin Todd Jealous was named President/CEO of the NAACP this week. He is only 35 years old, the youngest leader to ever take the reins of the organization in its 99 years in existence. His appointment is not without controversy, as the NAACP’s 64-member board was apparently quite divided, but he made the cut. Benjamin was most recently President of the Rosenberg Foundation- a private foundation supporting advocacy efforts to make significant improvements in the lives of California’s working families and immigrants. He also served as Director of US Human Rights Program at Amnesty International.
I’m actually pretty excited to see where Benjamin will take us! As the Atlanta Journal-Constitution proclaims, the “new, young NAACP chief may bridge generation gap.” Indeed, Benjamin says he will use his youth to his advantage in leading the organization (my bold emphasis):
Jealous said he will make financial stability a priority for the organization and plans to use his personal relationships with top foundations around the country to build fund-raising. He said he will also focus on supporting the NAACP’s nearly 2,000 local units across the country and on using technology more effectively to “pull people into this movement.” He points to his youth as an asset in recruiting new members and said he thinks he can work to create consensus among the board’s various factions.
Hey now, maybe it’s time to renew your NAACP membership…




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