$30 Million Won’t Buy Diversity (Or Where the Greenlining Institute Fell Short)

We can no longer accept that throwing money at “the diversity problem” will solve anything. In California, and now Florida, the Greenlining Institute, led by Orson Aguilar is at the forefront of pushing for legislation to require foundations to give more resources to nonprofits led by people of color. At first glance, we want to applaud Orson & Greenlining for standing up to say we need more diversity in our nonprofit community. But when you dig deeper, we find that the tactics Greenlining is taking aren’t going to promote diversity at all, just give foundations another way to throw money at a problem that absolutely cannot be solved with dollars alone. First, a little background.

In January 2008, the California Assembly passed AB 624, a bill sponsored by Assembly Member Joe Coto (D, San Jose). The bill would have required foundations with assets of more than $250 million to disclose the race and gender composition of their trustees, staff, and grantees. The bill would have also required disclosure of the number and percentage of grants awarded to organizations serving the lesbian, gay, bisexual, and transgender (LGBT) community, as well as “ethnic minority communities.” In June 2008, Coto agreed to drop the bill, in a compromise with ten of California’s largest foundations that have pledged to make a multi-million dollar investment in the state’s underserved communities. (Background from Diversity in Philanthropy)

So this December 2008, nine California foundations, named the “Foundation Coalition”, announced new plans to invest in minority-led nonprofits. Of course, this “Foundation Coalition” was only formed in response to the Greenlining Institute-led legislation that would’ve required foundations to disclose their diversity data. The Coalition pledged to distribute at least $30-million during the next two to three years to aid needy members of minority groups. $20-million will support charities led by minorities & other small nonprofit groups helping poor neighborhoods and areas with diverse populations. An additional $10-million will pay for training to help minority & grass-roots groups improve management, accounting & leadership skills.

From the looks of it, Greenlining backed off when “The Coalition” pledged $30 million to demonstrate their commitment to diversity. But it’s really not a commitment at all, just a payoff to avoid having to disclose the fact that foundations (and this is true for nonprofits overall) don’t do a very good job at making grants to nonprofits led by people of color, having boards that include people of color, or even hiring people of color to work in their organizations. Greenlining’s efforts, and their recent report Nonprofit Minority Leadership and the Capacity of Minority-Led and Other Grassroots Community-Based Organizations” fall short for me because their actions seem to suggest that $30 million can buy diversity, when that is hardly the case.

Mark Rosenman may have said it best:

Too much is needed and too much is at stake to simply count the number, race, and ethnicity of people touched by various grants, figure out how well they were served, and call it a day.

Diversity in foundations is not about playing with numbers. It is about understanding that holding power and privilege in the hands of traditional elites is an anachronism that cannot well serve either dominant or marginalized groups in a rapidly changing world, nor will trying to do so go unchallenged.

A Wall Street Journal opinion piece calls these efforts “racial extortion”, a strong phrase to be sure. I don’t think it’s “racial extortion” either, but clearly the tactics that Greenlining is using to further the cause of diversity misses the mark. Yes, nonprofits and foundations need to be intentional about supporting communities of color, but it can’t just be about the money. It has to be about supporting nonprofit leaders of color and recruiting more talented people of color to work for social justice in their community, be on boards of directors, hold power at the power table. Dollars alone isn’t enough, nonprofit leaders need to take diversity and inclusion head on and be part of the solution, not whining about the problem with our hands held out. Where do we begin?

Now Al Piña, chairman of Florida Minority Community Reinvestment Coalition, wants to distribute grant money to minority-led organizations in Florida. But it won’t matter whether he and his colleagues advocate for $30 million or $50 million. The really hard work still remains for us as nonprofit leaders to play a part in creating systematic changes to include more people of color in decisionmaking and positions of power. That is real equity. That is social justice. And if we stop wasting time chasing money, we could put some of that energy & advocacy to better use. As Angela Glover Blackwell has said:

Certainly, numbers matter: we must make sure that the staff and leadership of foundations and their grantees reflect the population. But diversity does not equal justice. What’s needed is a comprehensive, long-term strategy to advance equity and inclusion in grantmaking and in crafting and implementing the solutions to the pressing problems facing California.

What do YOU think? Is more money the key to creating more diversity & equity in the nonprofit sector? If not, what kind of leadership is needed to make it happen?

  • http://www.twitter.com/wamurray Bill Murray

    Rosetta,

    Interesting topic. It’s very dangerous for legislators to create excessive rules and regulations that non-profits have to operate under. While foundations give individuals a very attractive tax shelter, I think the public good that they help advance should also be considered in a state legislature attempting to regulate its activities.

    This is a bit off topic, but the State of California has a history in trying to force non-profits to bend to its will, even against their consciences, and the California Surpreme Court sometimes even backs them up (e.g. contraception legislation in 2004 that forced Catholic organizations to provide contraception as a part of pharmaceutical insurance against their own moral teachings) http://www.cacatholic.org/documents/march-5-2004-e-newsletter.html.

  • http://southasianphilanthropy.org/2009/01/07/more-on-the-color-of-philanthropy-a-response-to-venu/ More on the Color of Philanthropy – a Response to Venu « The South Asian Philanthropy Project

    [...] private foundation dollars closely as well – Venu lays out some of the background below, and Rosetta Thurman does a good job too. The Chronicle of Philanthropy has also been providing excellent coverage of [...]

  • http://southasianphilanthropy.org Archana

    We’re having a very interesting blog conversation on the exact same issue, and I just pointed readers over here to your commentary… I’d love to hear what you think at our site too. My main problem is with the metric of “minority-led” nonprofits – I just don’t think that measures the problem/solution of not enough foundation dollars going to nonprofits serving minorities. Venu and I exchanged some other thoughts about the whole WSJ editorial too…

  • Jonathon Carrington

    Well, in my own experiences and in chatting with other leaders in the philanthropy world, it’s still somewhat of an emerging industry. After working in very small non-profit organizations, I honestly can tell you that people really need to start paying close attention to the current nonprofit leadership. In my personal experiences, I have dealt with bosses who lack the training and are so overwhelmed with their basic job requirements that they can’t even provide support. There are a lot of leaders in the nonprofit sector who are getting promoted so quickly based on office politics and don’t have the necessary experience to manage a team of leaders.

    The idea of “throwing money at the problem” really strikes a chord with me because it’s not that there is a lack of money for diversity programs, it’s that there is a lack of a strong presence of leadership in these executive level positions that so many bad bosses have been hired in. I think that nonprofit staffing/HR needs to be further investigated.

  • http://www.edaconsultingcafe.blogspot.com Emily

    Hi Rosetta,

    Great points on so many levels…unfortunately, Greenlining’s research was terribly flawed. Their hearts were in the right place, but their approach was completely mismanaged. I was working for San Diego Grantmakers during the life of AB 624 and it was an AWFUL attempt at managing an important issue.

    Government involvement in this topic is NOT a good idea and only would make it more difficult for organizations to move forward and succeed as it relates to diversity (of all kinds). Greenlining backed off when they had no where else to go, but away. They took advantage of a hot topic and ran with it knowing little about philanthropy and, frankly, research. If they had, they would have realized that philanthropic organizations give money to nonprofits who would have been responsible for pulling together the data which is a) already a struggle for many and b) sometimes not at all available based on the populations served. It’s not quite as easy as Greenlining would have folks believe.

    Again, this is a very important issue and nonprofit and philanthropic organizations should be partnering to find solutions, not looking to the government as a result of mis-informed research by a group who simply wants attention.

    I wish this had been a more collaborative process that Greenlining had engaged in – all the regional associations of grantmakers were very interested in working WITH Greenlining, but were never given the opportunity. Hopefully, we can all learn from the experience in the future.

  • http://www.rosettathurman.com/2010/06/new-florida-legislation-is-a-slap-in-the-face-to-nonprofit-diversity-advocates-everywhere/ New Florida Legislation is a Slap in the Face to Nonprofit Diversity Advocates Everywhere | Rosetta Thurman

    [...] then, Orson Aguilar, executive director of the Greenlining Institute, a California group that has backed legislation in the state to compel foundations to disclose [...]

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