Comments on: Organizations That Use Social Media Are More Successful Than Those That Don’t

By: Don’t Be a Backseat Leader | Rosetta Thurman

Don’t Be a Backseat Leader | Rosetta Thurman — Thu, 23 Jun 2011 19:13:44 +0000

[...] organization has? I meet a lot of nonprofit professionals who feel that their organizations are “behind the times” with technology and social media or not inclusive enough when it comes to supporting staff of color. The question I pose to them is [...]

By: The Case Against Outsourcing Social Media | Rosetta Thurman

The Case Against Outsourcing Social Media | Rosetta Thurman — Sat, 11 Dec 2010 18:29:07 +0000

[...] emphasizes the importance of investing in social media from the ground up. We already know that organizations that use social media are more successful than those that don’t. And if Jay’s predictions are correct (and I’m pretty sure they’re on point), [...]

By: Surprise! For many organizations, Social Media=more success « black girl blogging.

Fri, 11 Dec 2009 09:03:39 +0000

[...] Rosetta Thurman has a few answers: The web has created new and low-cost options to get the word out about your organization. This new study just goes to show that if you want to achieve maximum success in the work you do, social media will have to become part of your communications strategy with clients, donors and customers. If your organization is not yet engaged in social media, now is the time. Seriously. [...]

By: Nikita

Nikita — Tue, 08 Dec 2009 15:52:52 +0000

Correction: I should have said *may have been experiencing.

By: Nikita

Nikita — Tue, 08 Dec 2009 15:48:10 +0000

Do you think that these results could stem from the fact that organizations that had the resources to invest in social media were already experiencing greater success than those that aren’t using social media?