28 Days of Black Nonprofit Leaders: Joyce Roche

Joyce M. Roché

Joyce M. Roché is the President and CEO of Girls Incorporated.

From the Girls, Inc. website:

Joyce M. Roché brings a unique combination of sharp business acumen and strong commitment to building girls’ confidence and leadership skills to her role as President and Chief Executive Officer of Girls Incorporated, a nonprofit organization dedicated to empowered girls and an equitable society.

As a trailblazer in the corporate world for 25 years, Roché mentored women by encouraging them to find their voices and take bold career risks to excel. Her vision for empowered businesswomen now carries over into her work on behalf of girls—benefiting the range of programs, research, and advocacy carried out at Girls Inc. From pregnancy and drug abuse prevention to science and technology education, Girls Inc. programs are delivered across the country in school and after-school settings to empower and educate girls, many from underserved communities.

Roché’s management and marketing expertise is particularly critical as Girls Inc. moves to expand its outreach to millions of girls across the country through technology, wider program distribution, and new efforts for public education and advocacy.

Before joining Girls Inc., Roché served as President and Chief Operating Officer of Carson Products Company, and Vice President of Global Marketing at Avon Products, Inc. During her tenure at Carson, an African American personal care company, sales increased over 130 percent. While at Avon, Roché broke new ground, becoming Avon’s first African American female Vice President, the first African American Vice President of Marketing, and the company’s first Vice President of Global Marketing.

Roché has received widespread acclaim for her achievements in the business world:  In 1998, BusinessWeek selected her as one of the “Top Managers to Watch,” and in 1997 she was featured on the cover of Fortune. In 1991 and 1994 respectively, Black Enterprise named Roché one of the “21 Women of Power and Influence in Corporate America” and one of the “40 Most Powerful Black Executives.”  In 2008, she was featured on the cover of Black Enterprise magazine in their issue on “Boardroom Power.” In 2006, Roché received the Women of Power Legacy Award during Black Enterprise magazine’s “Women of Power Summit,” and in 2007, she received the Distinguished Alumna Award from Columbia University Women in Business.

Roché is a graduate of Dillard University in New Orleans and holds an MBA from Columbia University. She has successfully completed Stanford University’s Senior Executive Program and holds honorary doctorate degrees from Dillard University and North Adams State College. She currently sits on the Board of Directors of AT&T Inc., Tupperware Corporation, Macy’s Inc., and The Association of Governing Boards of Universities and Colleges. She is also the chair of the Board of Trustees for Dillard University.

Photo Credit: Girls, Inc.



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  • A great woman to cover! I've been inspired by her story. Thanks!
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