Young nonprofit professionals often express reluctance in building their personal brands because they don’t want to “overshadow” the work of their organization. They feel that since they’re in the nonprofit sector to help others, it shouldn’t be all about them. Well, I’ll show you how you can do both! Let’s look at a great example of this with Andrea Snyder from the Grants Collection at the Pratt Library in Baltimore. Andrea represents her organization using Twitter. And I’d say she’s definitely doing it right.
@Grants_Pratt
Her avatar
Andrea’s avatar shows her face bordered by the logo for the Grants Collection. Pretty neat, and makes it clear who she represents: a real person who works at the Pratt Library. It also helps that her photo is all smiles. Andrea looks like a friendly person, someone you would want to see when you come to the Library.
Her bio
Andrea Snyder from the Grants Collection: Nonprofit Resource Center at the Enoch Pratt Free Library in Baltimore, MD. Andrea uses her real name in her bio, not a generic organizational name. She could’ve just put Pratt Library in the name section of the Twitter profile, but by doing it this way, followers can put a name to the face.
Another way that Andrea connects both her organization’s brand with her own is with what and how she tweets. She utilizes four great techniques on her organization’s Twitter profile: information sharing, awareness building, organizational promotion and personality.
Information Sharing
Awareness Building
Organizational Promotion
Personality
Are you on Twitter as part of your work for your organization? How have you been able to connect your personal brand with your organizational brand through social media? What challenges have you faced?
