The Phone’s Off the Hook: Rethinking How I Use Facebook

Last month, I went on a week long vacay in Jamaica, mon. I went with my sister and we had an absolutely amazing time on the island.  Every day there was sun and dancing and beautiful men on the beach. (Sad face: I’m still having rum and jerk chicken withdrawal.) We stayed at a great resort with lots of other friendly Americans and folks from the UK. What’s funny is that we couldn’t get away from social media even on vacation. Some of our new friends wanted to keep in touch on Facebook. I told them I’d try to look them up. I said “try,” because I knew I wasn’t going to. Not now. Not anymore. No longer will I accept people I’ve only met once as a “friend” on Facebook.

The Phone’s Off the Hook

When I first got on Facebook, I added and accepted everyone as a “friend.” I was just a little more discerning than I was on Myspace. But just a little. I ended up at a point where I had over 800 friends and I couldn’t remember who most of them were. Which kinda defeats the whole point of social networking, right? I mean, think about it. If I can’t remember who you are, where we met, or what we have in common, I can’t possibly help you in your career or care about what you’re doing with your life. And to be honest, it doesn’t do anything for me to hear about what a bunch of strangers did over the weekend. Which led me to rethink how I could and should be using social networks differently and better.

With each Facebook “friend” comes a certain level of noise, most of it useless without context. If I can’t remember whether I met you at a conference or a party or a class in college, how can I really listen to you or “like” your updates? Right. I can’t. You talk, I’m not listening. I talk, you’re not listening. The phone has effectively come off the hook. And it’s been that way for a while. But all of that is about to change.

Because here’s how I’ve decided to leverage my Facebook connections a bit differently going forward.

My “Personal” Facebook Page is Personal

Y’all know how I feel about the personal/professional divide on social networks: it doesn’t really exist. But. There are some things you can choose to share on one network that you wouldn’t necessarily share on another depending on who your audience/followers are. So my personal page will be for my family, friends and people I’ve actually hung out with IRL (in real life). My family (and many of my friends) doesn’t really care about my nonprofit blog posts or what I’m doing with my business. So I post a lot less on my personal page about that stuff and instead push that content over to my fan page.

My Facebook Fan Page is a More Pure, “Professional” Content Stream

You won’t hear about my dating adventures on my Facebook fan page. Sorry. But then that’s not what you came there for, is it? I used to accept every reader of my blog as a friend because that’s where they could get all my blog updates on Facebook. But that was before I started a fan page. So if I’ve defriended you (and by now, I probably have or will within the next 48 hours), it’s not because I hate you (because I absolutely don’t). You should just go here and hit the “like” button and we’ll be all connected again. That is, if you want us to be.

Yeah mon.

You can also connect with me at these other places that are not as complicated as Facebook.

View Rosetta Thurman's profile on LinkedIn

Follow rosettathurman on Twitter

Have you been rethinking how you use Facebook? Or any other social network for that matter?

  • Rahama

    Makes a lot of sense Rosetta, sometimes it’s a challenge creating personal and professional boundaries. I am very new to the social media community, but I can already tell that there has to be a strategy and purpose to everything you do. I started by cleaning up my twitter account. I was getting so much random information that wasn’t very helpful. My next step is developing a schedule for blogging, and communicating more through the Shea Yeleen fan page http://www.facebook.com/sheayeleen. Its intimidating but exciting to get my voice out. Great to have yours out there as well. Keep up the good work!

  • http://twitter.com/Ronnie6676 Charron Andrus

    Nice post. I recently started a blog and started getting some “friend” requests on facebook. I never thought that people who read the blog would want interact on facebook. Needless to say I started a fan page for the blog because I would like to keep my personal facebook page, personal. Currently my blog updates go to my personal page and twitter feeds to both. But I think in the near future I will have the blog updates go to the fan page.

  • http://twitter.com/msrasberryinc T.Rasberry Inc.

    I went through the same thing with Facebook. Initially I accepted EVERY friend request. Then the feed just got to be too much and many of the people were talking about stuff I didn't care to read about – so I started deleting people. One by one – delete, delete, delete. It was very freeing. I stopped caring about the numbers (as if having 1000 FB friends really makes you special) and started caring more about content and even more about to whom I cared to be connected. I didn't just delete people that I didn't know well. I deleted people that I knew who were boring or outlandish as well. After a while I stopped checking for Facebook altogether. I'd post a status update once a week, if that.

    In recent months, due to my social media butterfly tendencies, I've met a lot of people, so I'm starting to utilize Facebook again and accept (and make) friend requests again. It's been good, but I don't see myself ever being that person with 4,576 Facebook friends. Editing is too important to me. The only people that I can't bring myself to delete on Facebook are my relatives, even though, ironically, they don't post too often. On Facebook, as in life, different rules apply for family.

  • http://twitter.com/bluestreakblog Allissa Haines

    The problem with fan pages is that you can’t truly interact with your ‘fans’ on a personal level. They have to come to you, and you can’t see what’s happening on their page (aka. life). I think using privacy settings and lists properly is a better solution.
    As a massage therapists I happily struggle with boundaries and dual relationships daily. This is how I deal.
    http://bit.ly/bEGZ0L

  • AJ

    Speak truth, Rosetta! Keep up the awesomeness…

  • http://www.rosettathurman.com/ Rosetta Thurman

    Yeah, that's a definite downside with fan pages. I'm actually not worried about privacy and I can't see myself managing lists. I just want people to get the information that they are looking for by connecting with me on Facebook. A lot of people friended me a long time ago when I was posting blog updates and now they don't get them anymore. So I just want to make sure my audience(s) get what they came for.

  • http://www.rosettathurman.com/ Rosetta Thurman

    Actually I'm not really concerned with having personal and professional boundaries – it just became unwieldy to try and figure out which pieces of information might be relevant to the majority of my Facebook friends. I saw a clear divide of blog readers vs. family & friends so that's why I'm going through the process of unfriending my blog readers and directing them to my fan page. I don't mind people knowing about my life, but it's more important for them to get my blog updates, which they don't get right now on my personal page anymore.

  • http://www.rosettathurman.com/ Rosetta Thurman

    I actually don't use Facebook as much as I used to. I stopped caring about the numbers a long time ago. The best use of FB for me in the past few months has been to keep up with family, friends & close colleagues – everything else is just noise. Twitter is better for me to connect with colleagues, anyway.

  • http://www.rosettathurman.com/ Rosetta Thurman

    I wish I had the option of a fan page from the beginning! Would've been so much easier to separate out my friends from people who just like my blog…they're not always one and the same. It's been great for me to have my blog updates go to my FB fan page for people that don't subscribe or check for my blog on a daily basis.

  • http://twitter.com/laurenlankford lauren lankford

    Good thoughts. This is exactly how I handle Facebook and it treats me well!

  • http://twitter.com/fleuredeflorida Ashley Parker

    I only recently started having the dilemma of professional colleagues/people I meet through networking friending me on Facebook, and my rule of thumb has been, “Would I hang out with this person/will I try to bring this person into my life as a friend, or are they a professional connection?” Anybody who is a purely professional connection/colleague, does not get added. I view Facebook and Twitter as different because there are different audiences for each platform, but, I also have struggled with maintaining a singular identity between the two. I just try to stay true to me on both fronts, and I think (or hope, at least!) that if you know me well, the two sides (personal & professional) marry together at some point to honestly reflect who I am. As for “friending” somebody that I randomly met, I don't do that…whatever happened to “acquaintances”? My boyfriend's code is probably even simpler on this- “If I am not actually friends with this person in real life, why would I “friend” them on Facebook?”

  • http://www.rosettathurman.com/ Rosetta Thurman

    Nice to know I'm not the only one who's using it this way!

  • http://www.rosettathurman.com/ Rosetta Thurman

    I like your boyfriend's Facebook philosophy :) Makes all the sense in the world. In the beginning, I think a lot of people saw value in getting as many “friends” as possible and only now realize how problematic it can be. I share a lot of my personal life on Twitter & people expect it there, but I've been struggling with how much my FB blog readers get from my personal FB stream. Not much, I think. So hopefully they will move to the fan page where they can get all my blog updates.

  • http://jessicajourney.wordpress.com Jessica Journey

    I think it's great that you have re-thought how you use these different social networking sites. It is always tricky to figure out the personal/professional balance!

    I use Facebook for personal reasons. This is how I first began my Facebook presence back in 2004-2005. This is how I will continue to use Facebook. I keep my professionally-oriented status updates to a bare-minimum on Facebook.

    I began using Twitter for professional reasons, and I will continue to do so. I do try to include more personal information – to interject some personality and fun!

    Funny story: My own brother un-followed me on Twitter because he only wants to keep up with my personal updates (available on Facebook). He uses Twitter for personal reasons and Facebook for professional – the opposite of me! :)

    Facebook as personal makes sense to me because of the mutual nature of friend requests. Twitter as professional makes sense to me because of the independent nature of follows.

    My basic rule of thumb for all of my online activity: don't say anything you wouldn't want plastered on a billboard!

  • http://www.rosettathurman.com/ Rosetta Thurman

    Actually, if I had it my way, I would post everything everywhere, but I realize that people opt-in to your updates on various social networks expecting different things. As I cleared out my Facebook friends, I realized that most of them were blog readers that I just kept adding over the years. And as my Facebook became more “personal” I figured it wasn't as useful to them anyway. I only talk about nonprofit stuff on my fan page. I actually don't even use Facebook as much as I use Twitter, so I wish everyone would just meet me over there!

  • http://twitter.com/adriannerussell Adrianne Russell

    I get a lot of heat from folks about not using Facebook at all. I think my reluctance is due to the issues you described and the fact that I'm not sure my multi-tasking skills can handle one more social network. I'm sure if I did decide to go that route, I would prefer Facebook for personal rather than professional use.

  • http://www.facebook.com/profile.php?id=11305883 Niecy Taylor

    It is all about setting boundaries that work for you. I've actually just taken the opposite approach. I used to be very guarded about my Facebook page and always said Facebook is personal, Twitter is public. Due to the journey God has now propelled me on, I'm opening up and reaching new people and haven't regretted it yet. I'll come back and let you know if my opinion changes!

  • http://www.cardonac.net Chris Cardona

    Hi Rosetta – I really like this strategy. I've been thinking about the compartmentalizing thing a lot lately and how it's not really working for me. When I joined Twitter, I made a conscious effort to make that be about work stuff, and keep Facebook only for personal from that point forward. I had, and still have, a number of friends from my prior job. But I don't friend people I currently work with on Facebook, that's my way of keeping that private. Instead I connect with them through LinkedIn. That part's OK, but the Twitter/Facebook divide is threatening to crumble, especially since I started to blog again. Thanks for the good ideas, as usual!

  • http://www.rosettathurman.com/ Rosetta Thurman

    I actually considered deleting my Facebook account at first. But since I have so many family members and friends on there that are not on Twitter yet (sad face), I decided to just do a mass unfriending. You're not missing anything on FB, unless you want to use fan pages as another outpost for your blog, which I still find useful.

  • http://www.rosettathurman.com/ Rosetta Thurman

    See, I'm not really that guarded about anything I say online…and I don't want to be. So I guess the boundaries I'm really trying to set are just for my audience to know what they're going to get from me on which social network. And I have to get something out of it, too, which I wasn't really getting from having hundreds of near-strangers as Facebook friends.

  • http://jessicajourney.wordpress.com Jessica Journey

    Yes, the more and more I use Twitter, the less and less I like Facebook! :)

  • http://bloggingforbranding.com/day-28-create-a-facebook-fan-page-for-your-blog/ Day 28: Create a Facebook Fan Page for Your Blog | Blogging for Branding

    [...] it’s a huge pool of potential readers for your blog! But if you’re like me and you don’t want your readers to friend you on your personal Facebook page, you can create a fan page instead where people can keep up with your blog updates. I started a [...]

  • http://www.kathrinivanovic.com Kathrin P. Ivanovic

    Thanks for keeping me around on your profile. I’ve also started to be more critical as to who I allow into my personal FB world, especially as I am growing my business. I finally created a fanpage for both KI Consulting and The Diversity Projekt to try and create some boundaries in my life. While the content on TDP and my personal wall will somewhat overlap – social justice and activism around lgbt, mixed roots and promigrant issues, as well as general politics and interesting cultural commentary, the KI consulting page will focus primary on org and resource development for nonprofit and small businesses. I am sure that I will have to modify this a bit as I start putting this new model into action….but there it is.

    Thanks for helping me to think more critically about these boundaries. Happy New Year!

  • http://www.daniellehatchett.com/2011/01/11/my-2011-social-media-resolutions-goals/ My 2011 Social Media Resolutions Goals | Danielle Hatchett

    [...] Rethink my use of Facebook. Currently, I’m locked down tight. I only accept friendship requests from people I know personally. It’s not that I’m sharing anything there I don’t want anyone to see. I know better than that! I actually don’t update my status much there at all. However, my personal and professional lives are starting to merge and I need to make sure that  and I need to make sure that it’s done in a way that will be most beneficial to me. [...]

  • Info

    Love your passion for helping non-profits.

  • Graceiheji

    Great

  • http://www.rosettathurman.com/2011/11/personal-branding-for-nonprofit-professionals/ Four Ways to Use Social Media to Build Your Personal Brand in the Nonprofit Sector | Rosetta Thurman

    [...] potential folks to promote your personal bran (as well as your blog). But if you’re like me and you don’t want your readers to friend you on your personal Facebook profile, you can create a “page” instead where people can keep up with your blog updates. I [...]

Loading...
Sign up for blog updates and get a FREE chapter of my book, How to Become a Nonprofit Rockstar!