Last week, I had the very good fortune of being invited to speak to the Association of Fundraising Professionals Yosemite Chapter in Modesto, California. That photo up top is me with the direct mail legend himself, David Barnes, who has been in the fundraising profession for 40 years. Much love to Jennifer Svihus for inviting me and many thanks to Deena for suggesting me as a speaker!
The Tour
Past AFP Yosemite President Lynn Traver was so kind to take me on a neat tour of Modesto, which I learned was the scene for the movie American Graffiti directed by George Lucas. I always enjoy learning about the landscape of the particular communities I visit – I always ask questions like: What are the main social issues being addressed by nonprofits here? What are the main industries that support philanthropy? In Modesto, a huge moneymaker is agriculture – with tomatoes, dairy and wine being top producers for the economy and local philanthropy. A social problem that many organizations address in the community are gangs and homelessness. I was told that the Salvation Army in Modesto is the only Salvation Army in the country with a transitional housing center.
As part of our little tour, I also got to meet with Amber Wallen, Development Manager at the Gallo Center for the Arts. She gave us a nice walk-through of their beautiful space that hosts most of the city’s arts events and performances. The Gallo Center is named after the family behind the E&J Gallo Winery, who make significant contributions to the arts and philanthropy in Modesto. We even took a brief ride up to the corporation headquarters, where I got to see the most beautiful peacocks (yes, real peacocks!) roaming the property. I so wish I’d been able to do a full wine tour during my trip – hopefully there will be another opportunity to do something wine-related when I get back to California at some point. My life just won’t be complete until I do.
The Conversation
The topic of my talk there was New Leadership for a New Nonprofit Sector. Given the high-profile nonprofit scandal that had rocked the Modesto Bee just that morning, it was a timely conversation indeed. In the audience were various nonprofit leaders – fundraising professionals, communications staff, board members and CEOs.
The session was the kick-off of a new format for the AFP Yosemite’s quarterly meetings for their members. It was sponsored by DirectLine Technologies, represented by the lovely Martha Connor, whom I also had the pleasure of meeting. Martha is the kind of person who makes everyone she meets feel like a superstar and her energy for the nonprofit sector is contagious!
I love that AFP Yosemite is experimenting with new models of education, professional development and support for the nonprofit leaders in their community. Their board understands that fundraising training is only one part of the equation; leadership in the development profession is important, too! Led by “ruthless innovator” Jennifer Svihus in the role of VP Education/Program, they are making great strides to connect the philanthropic community and support strong leadership for all nonprofit professionals.
What struck me about being in community with AFP Yosemite in Modesto was the conversation we were able to have during the session. When asked to commit to doing one thing differently after the session, I heard:
- I’m going to stop going to all the meetings myself, and let some of my younger staff attend for me instead so they can have the opportunity to lead.
- I will formalize the now-informal program that my nonprofit has in place to train emerging leaders to learn different areas of the organization’s work.
- I will innovate our fundraising department by trying out a new idea to create “ambassadors” within the organization who will be deemed a special group of leaders responsible for cultivating donors for the university.
- I will reconsider our hiring parameters to ensure that we are not missing out on talent just because they do not have the “required” credentials or number of years of experience.




