How Nonprofits Can Recruit Talented People of Color (Even in a Tough Economy)

Last year, the Bernard Hodes Group did a study that investigated the workplace motivations of people of color. While the results are geared toward the corporate world, of course they also apply to nonprofits. When you take out the “feel good factor” of working for a good cause, a company is a company is a company.  It’s about time that nonprofit employers begin to internalize this information, because it’s timeless, simple, and actionable even in a tough economy. If organizations care about having a racially diverse workforce, it’s essential to tap into the motivations of people of color. Below are some of the key points in the study that nonprofits can use to our advantage:

What makes talented people of color want to work for a company?

  • Career opportunities: 29% of people of color versus 20% of whites
  • Training: people of color are more likely to value training opportunities than whites
  • Brand reputation: people of color weigh corporate reputation more heavily in choosing where to work than whites do
  • Compensation: 19% of people of color versus 14% of whites

What makes talented people of color leave a company?

  • Expand skill set: 52% of people of color are looking for another job because they want to expand their skill sets, compared with 46% of whites
  • Do not feel appreciated: 41% of people of color versus 31 percent of whites. Nearly 30& of people of color say a change in work environment would get them to stay, compared with 23% of whites

Obviously, the information presented above applies to all races in the workplace. We all want the same thing. However, the study shows that people of color value certain things more highly than whites. If I were a recruiter, I would use this information to emphasize those great things about my nonprofit’s reputation, training opportunities, career advancement, and compensation (whichever are most applicable). All things being equal between your nonprofit’s mission and the one next door, the value proposition is key in the recruitment conversation.

But then, many nonprofit leaders will say: We don’t know where to find people of color who want to work for our organization. We’ve tried, and no one applies.

Indeed, a Johns Hopkins study showed that nonprofits have a really hard time recruiting  people of color. Why? Because only about a third of the organizations implemented strategies specifically designed to attract people of color. So, it’s clear that if nonprofits want a more racially diverse workforce, we have to do something a little extra. Start by researching where people of color go to look for job openings. The Bernard Hodes study found that:

  • 57% of people of color post résumés on corporate sites, compared with 47% of whites
  • Online ad: 55% of people of color versus 46% of whites
  • Blog: 10% of people of color versus 5% of whites
  • Career center at school: 30% and 20%, respectively, for people of color and whites
  • Employee referrals: 15% of people of color, who often trust friends’ and relatives’ opinions more than corporate web sites about a potential employer, got jobs because of employee referrals, compared with 11% of whites

So, there you have it. It’s not enough to throw up a job announcement on Idealist.org and call it a day. The research suggests that you should also be posting your job openings on blogs that people of color read. Here are 32 Nonprofit & Philanthropy Blogs Written by People of Color to add to your list of places to spread the word about nonprofit jobs you’d like people of color to apply for. The information we need to involve more people of color in doing the work of social change is out there. All over the internetz. We just have to put it into practice. Even with the economy the way it is, I think nonprofits still have an “edge” in terms of recruiting talented people to help fulfill our missions. People still want to find a way to blend their careers with making meaning in their lives. The conversation about a nonprofit “workforce crisis” depends upon whether we use that edge or squander it.

What are some other ways that nonprofits can recruit talented people of color?

Photo credit: Bankhandler

Celebrating Hispanic Heritage Month: Meet Irma Rodriguez, Executive Director of Queens Community House

This is the second interview in this month’s series celebrating the leadership of Hispanics in the nonprofit sector. I’m profiling several nonprofit leaders I admire for the impact they make on their communities every day.

Some people you just connect with instantly, whether it be online or in person. That was the case when I initially emailed Irma Rodriguez, Executive Director of Queens Community House in New York. Her informal warmth and willingness to share her knowledge with the next generation was evident in the exchanges I had with her. I honestly had no idea who Irma Rodriguez was until Ian Bautista at UNCA told me about her. Yet as I began to research Irma’s work, I became more and more inspired.

Since 1975, Queens Community House (originally named Forest Hills Community House) has been committed to the personal growth of the diverse people it serves and to the creation of self-reliant, open, responsible communities. Established in the settlement house tradition, it provides an array of programs and services for youth, families and older adults. Today, Queens Community House has over 400 full and part-time staff, offering youth, community and senior programs in 20 sites, and serves over 20,000 people a year. As recently profiled in a Building Movement Project case study, Queens Community House made a commitment ten years ago to return to its activist roots. The organization is dedicated to integrating constituent voices into its work despite the size and scope of its service delivery programs and the diversity of the people they serve.

A community organizer at heart, Irma’s career spans decades of nonprofit work involving civil rights and communities of color.  I appreciate her taking the time to share her insight with all you dear readers in honor of National Hispanic Heritage Month.  Read my full interview with Irma after the jump… [Read more...]

Celebrating Hispanic Heritage Month: Meet Ian Bautista, President of UNCA

This is the first interview in this month’s series celebrating the leadership of Hispanics in the nonprofit sector. I’m profiling several nonprofit leaders I admire for the impact they make on their communities every day.

First up is Ian Bautista, President of United Neighborhood Centers of America. I met Ian about a year ago at the National Human Services Assembly conference in Washington, DC and I instantly connected to his warm demeanor and interest in nonprofit diversity efforts. We’ve been Facebook and Twitter friends ever since, and I always enjoy reading his thoughts on community, nonprofit work and family. I’m excited to introduce him to all of you dear readers.

A native of Kansas City, Kansas, Ian lives with his wife, Elsa, and his daughter Iana, in Whitefish Bay, Wisconsin. Since April of 2006, Bautista has served as the President of the United Neighborhood Centers of America (UNCA), the national non-profit membership network of settlement houses and neighborhood centers in the U.S.

Prior to UNCA, Bautista served as the President & CEO of El Centro, Inc, a Management Consultant forNeighborWorks® America, and the State of Kansas at the Kansas Hispanic and Latino American Affairs Commission (KHLAAC). Bautista serves on the board of directors of the National Human Services Assembly, the board of trustees of the Sigma Lambda Beta Educational Foundation, and the board of directors of Select Milwaukee. In his spare time, Bautista has volunteered as a youth debate coach, a marriage preparation trainer and 2nd grade catechist for his church. He enjoys spending time with family and friends, working on issues of social justice, the arts (music and visual), following and playing team sports (especially Kansas State University and Kansas City teams), intercultural exploration, leadership development, and cooking.

Read my full interview with Ian after the jump… [Read more...]

Celebrating Nonprofit Leaders in Honor of National Hispanic Heritage Month

This month, I will be profiling the leadership stories of several amazing Hispanic nonprofit leaders. National Hispanic Heritage Month began in 1968 and is observed from from September 15 to October 15. It honors the history, culture and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. Each year has a different theme of celebration. According to the official website:

This year’s theme recognizes the strength and hard work of Hispanic Americans, whose zeal for family and country has helped shape society.

I want to start by highlighting the awesome affinity group: Hispanics in Philanthropy (HIP). HIP’s mission is to strengthen Latino communities by increasing resources for the Latino and Latin American civil sector; by increasing Latino participation and leadership throughout the field of philanthropy; and to foster policy change to enhance equity and inclusiveness. This month, HIP features a great Q & A with Albert Ruesga, President and CEO of the Greater New Orleans Foundation. It is well worth the 5 minute read, even if simply for this lovely sentiment from Albert:

I have many heroes and heroines.  In the work of philanthropy, it’s always the men and women who have no ego and who do great work.  I hesitate to attempt naming them for fear of leaving anyone out.

In other domains, I’m not so hesitant to name names: Martin Luther King, Jr., father of us all; Gottlöb Frege, the first man to provide an essentially modern definition of number; and José Martí, the Cuban patriot and poet who wrote:

Yo he visto en la noche oscura
llover sobre mi cabeza

los rayos de lumbre pura
de la divina belleza.

Alas nacer vi en los hombros
de las mujeres hermosas:

y salir de los escombros,
volando, las mariposas.

We can all agree that the hard work and dedication of our Hispanic nonprofit leaders deserves the highest recognition. I’m excited and honored to be able to use this space to provide coverage of their efforts. Stay tuned for more great interviews and stories shared by some of the best nonprofit leaders in our sector!

Coming Up: Meet Ian Bautista, President of United Neighborhood Centers of America (UNCA)

How the Recession is Hurting Young Nonprofit Leaders

I’ve been thinking lately about how grateful I am that the recession has not really hit me personally in my pocket. I am blessed to a have a decent-paying, flexible nonprofit job with benefits that I work part-time. Along with other projects and teaching, my lifestyle has pretty much remained constant, a much different reality than the millions of young people that are struggling right now. If I did not have advanced education, my outlook would probably be a lot different right now, but that’s another post for another day. For now I wanted to share some trends that I am seeing in the nonprofit community that are proving harmful to the vibrant cadre of young workers we have in our employ. Any way you slice it, the economy has crippled many groups in many ways, but it’s still up to us to be sure we are making the kind of decisions that are good for both our organizations and our employees.

Low, Lower, Lowest Salaries

I was sad to see the findings from the most recent AFL-CIO report, “Young Workers: A Lost Decade,” which surveyed a cross-section of workers under 35 and showed that:

  • More than half of young workers earn less than $30,000.
  • More than one in three young workers say they are currently living at home with their parents.
  • 31 percent of young workers do not have health insurance coverage.
  • One-third of young workers cannot pay the bills and seven in 10 do not have enough saved to cover two months of living expenses.

While the findings from the AFL-CIO report were not exclusively geared toward young nonprofit workers, it’s easy to imagine that a significant portion of people in the sample had jobs in the nonprofit sector as it was a cross-section. We also know the prevalence in our field of hiring entry-level workers at the ever-so-common $30,000 a year joke of a salary. What we can now also surmise is that our young nonprofit leaders that fall into this income bracket are also less likely to have health coverage and may be forced to live with their parents because they may not be self-sufficient.

This very real economic reality can be illustrated in my own experience a few months ago. I was out for dinner with a colleague of mine – a fellow Gen Y nonprofit leader – and when it came time to pay the bill, her credit card was declined. She literally did not have enough money to pay for her portion of the meal. Is that the quality of life we want to pass on to the next generation of nonprofit leaders?

The Death of Leadership Development

Before the economy tanked, leadership development was a luxury typically reserved for employees at nonprofits that had huge budgets. But even if your organization was low on cash, there were still conferences you could attend or programs you could apply for that could fill in the gap. Now, those opportunities appear to be dwindling. I have seen fewer conferences being advertised this year, and the ones that have held conferences have had lower attendance. One of the most public was the Council of Nonprofits, which canceled its much-anticipated 2009 Nonprofit Congress earlier this year. Then there is the story about Jewish organization, Professional Leaders Project shutting down. The nonprofit had been “dedicated to increasing the recruitment and retention of outstanding leaders who will lead our Jewish community into the future.”

Due to all the budget cutting going on, pretty soon we won’t even be able to go to the library and read nonprofit books to enrich our leadership skills for free.

More Unpaid Internships

Sure, nonprofits are still recruiting interns – recent grads, high school students, people in between jobs. The problem is that I’m seeing more and more of these short-term positions being listed as unpaid. It wouldn’t be so bad if the nonprofits were offering the kind of experience that would help young people learn to lead. What I see happening with many of my colleagues is that we are hiring interns to do the extra work that has been placed upon us because we are expending more energy fundraising. Or we are using interns as a stopgap for administrative support because we can no longer afford to have a full-time administrative assistant. I will use an example from my own organization. We had an unpaid intern for the summer, and most days I observed her doing things like making copies and printing things. We never really gave her the chance to learn anything new, let alone practice leadership. We never even thought about it. We were too busy doing the “important work.”

There are so many opportunities for the younger generation of nonprofit workers to contribute to the success of organizations imperiled by the recession, but we’re clearly missing them. This is why if you are a young nonprofit professional, you must be prepared to be your own best advocate. No one is going to do it for you, especially in these difficult economic times.

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