How to Do vs. How to Be

“Leadership is a matter of how to be, not how to do.” - Frances Hesselbein

I’m writing this post from the airport in Atlanta, Georgia. It’s already late in the evening and I’m typing over a plate of black-eyed peas, candied yams, cornbread and cabbage from my favorite airport restaurant, Paschal’s. (I bet you thought I was gonna say fried chicken, huh? Nope! I’ve been vegetarian for a few months now. I’m loving the lifestyle change so far.)

Anyway, today I had the opportunity to present one of my signature workshops: “Defining Your Own Leadership: How to Develop a Personal Mission Statement” at the TSAE New Ideas Annual Conference in Houston, Texas. The personal mission statement workshop is, by far, my absolute favorite one to present out of the dozen or so topics that I cover in my speaking work. Why? Because it allows me to connect with every person in the room on a meaningful level. At the end of every one of these workshops, at least one person comes up to thank me for being there. Those interactions, no matter how brief, are, hands-down, THE reason why I do what I do. Helping other people live on purpose is my way of making a difference. It’s been a crazy week of travel for me going back and forth between DC, Austin, DC and now Houston. But I wouldn’t trade this opportunity for anything else in the world right now.

My workshop was listed as a “deep dive” session in the conference program, which I think was very accurate. What I emphasize in the workshop is that it’s NOT me talking at you for 75 minutes – it’s an opportunity for facilitated reflection on your personal and professional life. While most conference programs around the country are filled with session after session on how to do - fundraising, social media, technology, strategic planning – there are very few on how to be.

What’s the difference?

Professional Development is Inextricably Linked to Personal Development

Well, one thing I’ve noticed in my work is that there is a HUGE void in our learning when we talk about professional development of any kind without acknowledging the unavoidable connection with personal development. The truth is that our personal issues affect our ability to perform in the workplace, for better or for worse. Think about it for a moment. Have you ever worked with or for a manager whose fear of change or lack of confidence affected her ability to make important decisions for the organization? But instead of talking directly about the personal issues that need to be addressed, the manager may be encouraged to take a technical class in effective decisionmaking or risk management.

A Missed Opportunity for Professional Development

This is a missed opportunity in professional development, especially in the nonprofit sector. It’s easier to measure “doing” activities, so that’s what we focus on. “Being” activities are more difficult to conceptualize. We talk about the values of our organizations, but we rarely talk about the values of our employees. If we want to develop authentic leadership, however, the link between personal and professional development can no longer be ignored. This gap is sometimes addressed as an aside in presentations on management or even social media – when we talk about fear and lack of trust. These are real issues we all deal with everyday that prevent us from leading from a place of alignment and integrity. And if we don’t start talking about them – in every organization and at every conference - they’re only going to get worse.

This is one of the reasons why Trista Harris and I will be hosting the Nonprofit Rockstar Leadership Intensive later this month in Washington, DC. We need more opportunities to learn how to be versus how to do. Ironically, the actual doing isn’t what holds most people back, anyway. It’s not knowing how to show up for the responsibility of being a leader.

What do you think? Are we too focused on “how to do” at conferences? How can we support more learning objectives on “how to be?”

Seven National Nonprofit Conferences Worth Attending This Year (Under $500)

It’s getting really tough to find affordable nonprofit conferences these days, which makes it even harder for young people or organizations with small budgets to gain entry to ongoing learning opportunities. Here are seven events that are happening throughout the rest of this year with great speakers and organizations involved. These are some of the best training and networking opportunities in the field that won’t entirely break the bank, especially if you can get your organization to foot all or part of the bill.

Note: For many of these conferences, you can attend the whole thing for under $500. For others, you’ll have to be a member, get a one-day pass or qualify for the student or group rate to attend under that price.

August 2011

Social Media for Nonprofits

Social Media for Nonprofits: August-October 2011, several cities and dates

Social Media for Nonprofits is co-produced by Darian Rodriguez Heyman, author of Nonprofit Management 101: A Complete & Practical Guide for Leaders and Professionals and Ritu Sharma and is made possible through the fiscal sponsorship of NTEN and the support of Microsoft.  Enjoy keynotes, workshops, seminars, and panels from a variety of dynamic experts, all sharing practical tips and tools for nonprofit leaders. The program will feature practical tips & tools for fundraising, marketing & advocacy, and will be followed by book release parties for Nonprofit Management 101.

 

Here is a sampling of the topics that will be addressed in the keynotes, seminars, case studies, and workshops:
  • Insight Into the Latest, High Profile Viral Marketing Campaigns
  • Harnessing Social Networks to Recruit Staff and Volunteers
  • Resource Review of Low-Cost and Free Social Media Tools
  • Monitoring and Optimizing the Impact of your Campaigns
  • Social Email Campaigns: What Works and What Doesn’t
  • Tweets that Travel: The Essential Skill of Viral Writing
  • Using Social Media for Lobbying and Advocacy
  • Identifying and Connecting with Influencers
  • Maximizing your Facebook Presence
  • Fundraising with Social Media

All sessions are designed to provide attendees with concrete insights and takeaways, showcasing best practices, pitfalls to avoid, and free, helpful resources for nonprofits and causes. Special discount for all the special rosettathurman.com readers: Get $20 off the Social Media for Nonprofits conferences using the “Rose” discount code in San Francisco (6/29), Washington, DC (7/14), New York City (8/4), Los Angeles (8/22), Seattle (10/14), Chicago & Atlanta. Keynotes by Beth Kanter, Guy Kawasaki, Idealist.org’s Ami Dar & Reddit’s Alexis Ohanian.

September 2011

BoardSource Leadership Forum: September 22-23, 2011, Atlanta

Nothing less than the future of your organization and your community are being shaped by the decisions you and your board make today. What must you anticipate and consider as you make these critical decisions? Exploring the answer to this question and more is the focus of the 2011 BoardSource Leadership Forum. The BoardSource Leadership Forum is the only national conference focused on the impact of nonprofit boards and the unique role they play in advancing the public good. Every year, approximately 800 nonprofit board members, chief executives, and senior staff from around the world gather with an impressive array of experts to discuss the newest thinking and practices in nonprofit governance.

Through plenary sessions, workshops, presentations, and networking opportunities, the participants learn how to build the effectiveness of their boards and achieve their organizations’ missions.

The Nonprofit Rockstar Leadership Intensive: September 30 – October 2, 2011, Washington, DC

Join Rosetta Thurman and Trista Harris, authors of the popular book, How to Become a Nonprofit Rockstar: 50 Ways to Accelerate Your Career for an exclusive retreat focused on YOU as a leader! This program will focus on helping you strengthen your leadership skills to be able to serve your organization and community in a bigger, more meaningful way. Participants will learn how to develop valuable expertise, build a strong network, establish a great personal brand, practice authentic leadership, plan for balance, and move up in their organizations. Best of all, each attendee will leave the program with an individualized, 30-Day Professional Development Plan for their next stage of professional growth. Learn more and register here.

October 2011

2011 Nonprofit Human Resources ConferenceOctober 9-11, 2011, National Harbor, Washington DC

The Nonprofit Human Resources Conference is the nation’s only human resources conference dedicated exclusively to meeting the professional development needs of nonprofit human resources leaders. The conference provides participants nonprofit specific education and outstanding networking opportunities designed to help mission-driven organizations more effectively carry out their visions and goals.

This three-day event (October 9-11, 2011) brings together a diverse group of more than 350 nonprofit professionals from across the nation for educational sessions conducted by experts in the field of human resources. Attendees will include human resources directors, executive directors and other key decision makers in an unprecedented and critically important forum in the heart of the nation’s capital. Specifically designed to be timely and relevant, the 2011 conference provides attendees with more than thirty timely and relevant concurrent sessions covering a number of topics including:

  • HR for Non-HR Professionals (HR101)
  • Legal & Compliance Strategy
  • HR Strategy/Workplace Culture
  • Talent Management
  • Total Rewards
  • YOUR Professional Development

2011 Annual Conference

2011 Independent Sector NGen Preconference: October 29-30, 2011, Chicago

The NGen: Moving Nonprofit Leaders from Next to Now program enhances the visibility, leadership capacity and professional networks of emerging leaders under age 40. The program offers targeted workshops and networking opportunities for emerging nonprofit leaders.

 

NGen events complement the main program of the 2011 IS Annual Conference by offering:
  • Workshop sessions addressing topics important to emerging leaders
  • Opportunities for rising young leaders to connect
  • Networking with established leaders of all ages on issues central to the nonprofit    community

Independent Sector Annual Conference: October 30-November 1, 2011, Chicago

The IS conference is where leaders go to build strong networks that help them achieve their mission. Join 1,000 of the brightest minds from nonprofits, foundations, and corporate giving programs for high impact networking and programming that challenges you to think differently about the issues we face and how we move forward in these ouR-Evolutionary Times. Our sector and the communities we serve are changing rapidly through events and advances both small and large. The 2011 Independent Sector Annual Conference will challenge you to think differently about who we are, how we lead, and the serious steps needed to shape a new future for the nonprofit and philanthropic sectors in these r-evolutionary times.

What are some other national nonprofit conferences worth attending this year that have an under $500 price tag? And how can organizations continue to keep costs down for attendees to make it easier on our wallets?

Make Your Own Map

This Is a Standard World Map Based On Land

Longtime readers probably know that Michele Martin was already my career development and e-learning sheroe, but today I want to share with you the post that made me love her even more. In A 4-Step Process to Learning When Your Organization Isn’t That Into It, Michele outlines some very practical, concrete ways that you can access professional development opportunities, even without the support of your employer. I think her advice is especially relevant to nonprofit workers whose organizations cannot or will not pay for them to attend formal training or conferences.

I know from experience that while there are many companies and organzations (usually the larger ones) that take learning pretty seriously, reality is that most workers cannot count on their employer as the primary avenue for improving their skills. They may get some training to learn how to use proprietary systems or processes, but the kinds of skill-building that make people effective and marketable are just not going to happen.

I love that Michele emphasizes the importance of taking responsibility for your own learning and career growth in the absence of support from your employer. Because what many nonprofit workers quickly come to realize is that, yes, you have to take professional development into your own hands.

And that’s not necessarily a bad thing, mind you.

I mean, the whole reason why me and Trista Harris wrote How to Become a Nonprofit Rockstar was to empower nonprofit professionals to take charge of their careers and enhance their leadership skills through 50 do-it-yourself strategies.

And in my own experience as a Development Director, I was able to cobble together my own professional development plan by going to conferences, learning from mentors, reading blogs and launching new projects at work. I had to get creative and I’m pretty sure that my career soared because of it. Various opportunities opened up for me because I wasn’t locked into some organization-approved and mandated training program that might have kept me on the “straight and narrow” instead of giving me the freedom to chart my own path.

So what, your organization won’t pay for you to go to conferences. Stop whining about it and move on. There are so many other ways to learn and grow in your career.

Take Michele’s advice. Buy our book. Get a coach. Just be prepared to make it up as you go along and learn a ton along the way.

Because let’s face it, it’s extremely rare that your nonprofit career path will be perfectly laid out for you . . . so you have to create your own. You have to make your own map.

And when you do, the possibilities are endless.

10 Reasons Why Every Young Professional Should Have a Blog

Young people are known for being more proficient with social media than our older colleagues, and it definitely shows up in the blogosphere. Recent research shows that 53% of the total blogging population is 21-35 years old. Cool, right? What I wonder about that statistic though, is whether we are blogging simply for personal reasons or if we’re really using blogging as a strategy to enhance our careers.

As a personal branding tool, blogging really serves so many different purposes that I’m surprised more of us are not doing it. Thankfully, networks like Brazen Careerist are out there to connect young people who are using blogging as a tool to advance and even shape their careers. The possibilities are endless.

So I asked my blogging friends on Twitter:

What’s the biggest benefit you’ve experienced with professional blogging?

This is what they said.

Blogging Helps You Become a Better Writer

Blogging Helps You Stay on Top of What’s Happening in Your Niche

Blogging Helps You Build Credibility in Your Field

Blogging Can Help You Get a Job

Blogging Can Help You Make Extra Money

Blogging Expands Your Network

Blogging Allows You to Share Your Expertise

Blogging Helps Spread the Word About Causes You Care About

Here are two more significant benefits I’ve observed in the blogosphere.

Blogging Can Help You Position Yourself as a Thought Leader

  • Andre Blackman has been using his blog, Pulse + Signal to market himself as an expert in the field of public health and technology.
  • Ian David Moss is widely respected as a go-to person on all things arts policy, in large part due to his popular industry blog Createquity.

Blogging is the Ultimate Marketing Tool for Jobseekers

  • Jessica Journey used her blog to build her brand while she was still in grad school as a way to make herself more attractive to employers.
  • Elizabeth Campbell is new to the nonprofit scene, but her blog, Will Work for Free, makes it very clear that she wants to work in nonprofit administration after graduating.

If you’re already blogging, how has blogging helped you in your career? If you’re not blogging yet but want to, what’s holding you back?

Weekend Reading: Professional Development Tips, Social Media Tasks for Interns and the Best Tweet Ever

  • Sad that I missed this week’s #ynpchat about professional development, but my girl Allison Jones sums up the conversation pretty nicely, including a discussion about the utility of advanced degrees and where to find opportunities.
  • Did you miss my last radio show? I talked to two passionate nonprofit leaders about that crazy new Florida law that’s basically spells disaster for diversity in philanthropy.
  • This weekend, two civil rights groups – the National Council of La Raza and the NAACP – are holding important meetings to talk about issues facing people of color, including the economy. At the same time. In different parts of the country. The logical part of me wonders if their efforts wouldn’t be more powerful if done together. Black and brown, together we stand?
  • Should nonprofit professionals be expected to make a financial donation to their own employerBrigid Slipka says yes.
  • Um, wow. This observation on volunteerism from Do Something just might be the best.tweet.ever.
  • Is Generation Y headed for a social media hangover? I’m gonna go with no.
  • In the meantime, here are 10 meaningful social media tasks for your summer intern. Or any intern for that matter.
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