When Blogging Makes a Difference

This is Shayla Price. Last night, I got THEE most fantastic email from her that she said I could share with you here on the blog:

Thank for writing about the America’s Leaders of Change program on your blog (June 27, 2011). I was accepted into the program! We had our first forum this weekend. It was awesome! Because of you, I am one step closer to achieving my professional development goals. Thanks again!

Congrats, Shayla!

It’s emails like these that highlight the true power of blogging – not just to get exposure for yourself or your business or your cause, but to help other people in their journeys. This is what I mean by blogging as thought leadership. Blogging is not just another shiny social media thingamajig.

It’s a tool for social change.

P.S.  Shayla is currently seeking a nonprofit job in the DC area, so if you have any openings or leads, let her know at shayla2004@gmail.com.

P.P.S. If you want to learn more about how to build a great blog, I invite you to check out my FREE ebook, The Complete Beginner’s Guide to Starting a Blog, a 37-page resource to help you get you up and blogging in no time. Geared toward newbie bloggers, this easy-to-read guide will take you from soup to nuts in terms of your blog concept, software, design, content, promotion and analytics. I’ll also be announcing a few new online workshops soon to take you through the process of starting (or improving) your own blog step-by-step in real time, so get on the Blogging School email list if you want to be notified when registration opens up!

The Opportunity to Do Something Right (A Leadership Lesson from Penn State)

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I’ve been following the Penn State sexual abuse scandal rather closely over the past few days. There are a lot of leadership lessons here, for sure. For organizations, but more importantly, for the individuals who work in them.

  • What happens when you prioritize sustaining your organization at all costs, above what’s right for your students, clients, members or community?
  • What happens when you let the fear of losing your job keep you from doing the right thing?
  • What happens when you look the other way when someone in your organization does something wrong or even unlawful?

Today, I heard one of the media pundits on TV remark that Penn State has “an opportunity to do something right” in this moment of PR turmoil. He was suggesting that the university take swift action to punish the people involved and start fresh with new leaders to represent the Penn State football team.

I thought about that statement and realized that it applies to all of us.

While this particular story is about the moral failings of a football coach and his enablers, the lessons apply to every organization (and therefore, every person) on the planet.

Every day, you have the opportunity to do something right.

But some days, you don’t take it. Some days, you keep your mouth shut because you’re afraid of losing your job or pissing off someone influential in your community. Some days, you hide behind your organization to avoid taking responsibility for the mission. (Ironic, yes? Yes.)

My hands are tied, you say. That’s just the way it is.

You’re right. That is just the way it is.

Until it isn’t.

Own Your Opinions

Graffiti outside Tigers Stadium in Detroit, Michigan
My post about Twitter disclaimers really seems to have touched a nerve. In the comments here and on Twitter, folks have been sharing their thoughts about the “tweets are my own” phrase, with several people rethinking their Twitter bios altogether.

Thnx for today's post @! Rethinking my Twitter bio now...
@meeshspeaks
Michele Kumi Baer
Love this latest from @ http://t.co/oxarWqVK | Agreed: personal twitter, don include the name of your nonprofit or biz!
@FundraiserBeth
Beth Ann Locke
Excellent thoughts by @ on those silly disclaimers people put in their twitter profiles http://t.co/3oG3s41A
@Indy_Mode
Mandy Valentine
@ Just shared your post on FB & Twitter on "opinions not my own". I've been lecturing on this type of SM issues forever!
@MRGottschalk
Marla Gottschalk PhD

The consensus seems to be that this conversation is important to have, not only for employees, but employers as well. And I think people are beginning to realize that having a disclaimer in your Twitter bio really means nada in terms of protecting yourself or your job.

I think some, myself included might have felt some security in the disclaimers, but as you point out at the end of the day it matters not. I agree with the general rule of thumb, if you’re worried about who will read it or if it could be taken out of context, don’t post it. – @ToscanoAdvisors

To me, phrases like “opinions are my own” only dilute whatever messages you’re sending out into the world. It implies that you don’t want to take responsibility for what you say online if it happens to relate to your organization. It also makes you look fearful of losing your job because of a Twitter comment. (Ironically, this also doesn’t exactly make your employer look so good, either. Right? I mean, who would want to work at an overly bureaucratic organization that monitors their employees’ tweets? See my post on the Facebook firings at Hispanics United.)

In fact, if your employer is requiring you to have the disclaimer as a condition of employment (yikes!), this might be an opportunity for you to practice leadership by sharing the following articles with your colleagues to let them know how useless (and perhaps even harmful) the current social media policy may be for the organization.

The Bottom Line

Whatever you say on Twitter (or Facebook or on your blog, for that matter) are your opinions, and they stand much stronger without the (non)legalspeak. Own them.

Why?

Because that’s what leaders do.

We’ll be talking more about these nuances and more next week on my new webinar, Personal Branding 101: How to Use Social Media to Accelerate Your Career. Join us!

Lessons from Greg Mortenson: Hero Worship and the Danger of Outsourcing Leadership

If you’re in any way connected to the nonprofit world, you’ve no doubt heard of the scandalous scandal of Three Cups of Tea author and Central Asia Institute Executive Director Greg Mortenson. A recent CBS News expose charged Greg with lying about the experiences that formed his success with his book(s) and his nonprofit organization that seeks to build schools and promote education in Pakistan and Afghanistan. Bloggers, journalists and fellow leaders in the education space have been GOING IN on Greg and the Three Cups of Tea theme. For example:

And the tea goes on and on and on. In the end, though, I’m in agreement with Mulago Foundation director Kevin Starr, who writes on the Stanford Social Innovation Review blog that it’s not about the tea. It’s really about leadership and our responsibility as followers – staff, donors, readers and hero-worshippers.

I got into this a bit with fellow blogger Akhila Kolisetty in the comments on my recent post, Beware of Humble.  Akhila started by asserting her preference for humble leaders.

We have seen the problems with hero worship with the Greg Mortenson scandal — Mortenson came off as humble to the public, but in reality his actions were anything but. It is not enough to simply ‘appear’ humble — it is a quality that must be matched with ethical, moral standards in leadership.

Personally, I think we should stop hero worship and look at the results, bottom line of an organization. No longer will I blindly become enamored with people who seem bigger than life – from now on I will only appreciate those organizations with a strong emphasis on results and outcomes to alleviate poverty.

I responded with the idea that if hero worship is an issue with any leader, it’s ultimately the fault of the followers.

The Greg Mortenson scandal offers many leadership lessons, but the issue of hero worship is really up to the followers – we choose who we look up to & follow – but then we are also human & swayed by personality. Results & outcomes are important, but there is always *some* type of leader(s) behind the work, esp. founders who will often appear larger than life in terms of the work & sacrifice they have done. We just have to be responsible in our follow-ship & call people out when they are doing things they’re not supposed to. On the Greg tip? The board was 100% wrong for not taking disciplinary action with someone they were *supposed* to be supervising. But – I can also see how that could happen if they fancied him a hero.

The point I was getting at was this: followers have responsibility, too. And anytime we forget that, we are playing with fire. To quote Kevin Starr:

In the end, though, the responsibility for this mess lies with the donors. By and large, CAI’s supporters went for a feel-good story, didn’t do their homework, and didn’t ask the right questions. It appears that there was never a systematic attempt to verify whether schools were up and running, and the fact that there was only one audited financial statement over CAI’s history is jaw-dropping. If you smothered me with adulation and gave me a ton of money without much oversight, I’d probably run amok too.

The Danger of Outsourcing Leadership

Best-selling author Jennifer Louden has written a thoughtful and personally honest post about what Greg Mortenson’s failings can teach those who support social change.

Greg’s possible blunders are a liberating wake-up call to my own power. I’m thinking this is not an time for heroes, or white knights, or a “you know better than me” approach. This is a time for trusting ourselves. This is time for liberating our longing to do something. This is a time for asking hard questions. This is not a time for outsourcing our desire to make a difference.

Jennifer’s post drives home for me how easy it is to worship “larger than life” figures who are doing good work, because then it means we don’t have to take any sort of deep, personal responsibility for the community or cause. We can give our money to a charismatic proxy who will act on our behalf as the courageous leader we think we could never be. What if, instead, we saw ourselves as heroes? How then, would our relationship with communities, causes and even nonprofit organizations change?

More Power to the Followers

In Gary Yukl’s scholarly work, Leadership in Organizations, he discusses dyadic leadership theories that emphasize the possibility that leadership is actually a relationship dependent on the actions of both the leader AND follower. Even with all of the focus on the leader’s role in structuring the relationship, there is an important leadership role that followers can also play, which can limit the leader’s power and influence over them.

Yukl points out that when followers do not agree with the leader’s decisions or the way their relationship has been structured with their leader, they have the option to dissent. Yukl asserts:

Followers often have more counterpower than they realize, and there are things they can do to deter a leader accustomed to exploiting people who are unassertive.

Specifically, Yukl says that followers can contribute to leader effectiveness in four important ways:

  1. maintaining cooperative working relationships
  2. providing constructive dissent
  3. sharing leadership functions
  4. supporting leadership development

Given the options available to followers in their interactions with leaders, dyadic leadership theories suggest that followers have just as much power as leaders. Which means that if, in fact, Greg Mortenson’s teacup comes up empty (sorry, couldn’t resist), his followers may be just as guilty as he is.

10 Simple Ideas for Changing the World

A couple weeks ago, I came across this inspiring infographic on Tumblr:

i’ve been thinking of doing this for a while now. after i saw this floating around, i wanted to make my own version to hang on my wall. and knowing me, well, i had to make it all ~shnazzy~ so i made this 11x17 poster. i made it so you can download yourself one too, if you like. it’s a nice PDF file so you can take that to Kinko’s and blow it up and hang it nicely in your room or whateva.

Instantly, a lightbulb went off in my brain and I knew I had found one of my personal mantras for 2011. And then, you know I had to find out the origin of these simple, yet powerful ideas from one of our most admired world leaders, Mahatma Gandhi. Turns out that two years ago, Henrik Edberg at The Positivity Blog wrote a very popular post called, “Gandhi’s Top 10 Fundamentals for Changing the World.” Henrik’s post takes each of Gandhi’s teachings and shares some very powerful ideas for how we might apply them to our daily lives. It’s certainly one of those posts that makes so many good points that it lingers with you long after you close your browser.

I’m really glad that I stumbled across this image and Henrik’s blog because lately I’ve been thinking about leadership in this way. About how we can be more whole and authentic and congruent in every aspect of our work and lives. Now, you may read these 10 tips from Gandhi and think to yourself, well none of this is world-changing. It’s too simple to matter.

But you would be wrong.

Leadership is not just what we do at work or in our communities when the spotlight is on us and the stakes are high. Leadership is what we do every day, from how we treat each other to the small actions we take to make good on our dreams. It’s how you greet the receptionist at the front desk and whether you take the time to send a thoughtful card to a friend in need.

And leadership, my dear reader, is how we change the world.

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