The Inevitable Evolution of the Nonprofit Sector

Over the weekend, I had the opportunity to speak at two great nonprofit conferences, the Young Nonprofit Professionals Network National Conference in Grand Rapids and Benchmark 3.5: Nonprofit Educators Leading, Learning and Creating the Future in San Diego.

The theme of both conferences centered around evolution, innovation and new ideas in the nonprofit field for academics, practitioners and young professionals.

But unlike other conferences I’ve been to in the past, the underlying sentiment I felt from each of these gatherings was not so much about the novelty of doing things differently, but the necessity of change in the sector. The Young Nonprofit Professionals Network National Conference breakout sessions were all about leadership, innovation and sustainability – and all taught by young people. I kept thinking how great it would be if the average nonprofit conference were more like this – with more age diversity among speakers instead of the same talking heads that we hear from over and over, year after year with the same tired ideas simply packaged into a new conference theme.

But I digress. The point is that I don’t think we’ll have to wait for the evolution of the nonprofit sector much longer. The natives are getting restless, as they say. The people “on the ground” are tired of the status quo and beginning to share their voices, out loud and in larger groups. A new generation of leaders are on the horizon, approaching the nonprofit field with vigor and passion, ready to fix what’s broken. That’s why I was so excited to share my presentation 6 Ways to Rock Your Nonprofit Career with the YNPN folks to help them take their talent to even greater heights within the sector.

Because they’re showing up just in time. In every practical sense, nonprofit organizations are DYING. That is, the traditional, hierarchal, compete-for-money-or-close-our-doors, scarcity-mindset organizations led by 60 year old white men are quickly becoming unsustainable in a rapidly changing world. We need new leadership models, new perspectives and new ways of doing the important work that the world needs us to do.

We also need new models for nonprofit education.

At Benchmark 3.5, I gave a presentation about using social media for nonprofit professional development called Social is the New Black: 7 Online Learning Models as Low-Cost Professional Development. My point was that there is so much more we can do to provide continuing education to nonprofit professionals beyond the typical degree programs or expensive conferences! I’ve actually been experimenting with these seven technology tools to facilitate online learning over the past few years with increasing success (especially with webinars, of which you’ll see more from me soon).

I also sat on a panel of professors and university administrators about using online tools for teaching nonprofit management and leadership. Most were in support of the use of new technology and agreed that we ALL need to prioritize learning it ourselves. But we also had an interesting conversation about how traditional nonprofit programs can compete with the new online degree programs that are coming out of University of Phoenix, Capella University and others. Many on the panel talked about a new benchmark/accreditation program called Quality Matters that would distinguish the “good” online programs from the “bad.” Not surprisingly, I was the lone dissenter on the panel who disagreed with the idea of focusing our time and energy on discrediting the for-profit programs. Instead, I think we can learn a lot from how UofPhoenix and others market and appeal to students with convenience and relevance of courses. We can no longer be on the “offense” in the nonprofit world. We’ve got to learn from what’s working in other sectors, incorporate new approaches in our work, partner with those who are making an impact and focus on getting even better at what we do.

But whether we like it or not, the sector WILL evolve. Market forces will eventually leave us no choice. Young people will vote with their feet in terms of working for certain types of organizations or choosing certain types of nonprofit degree programs (or no nonprofit degrees at all). It’s up to us to decide if we want to move forward with the changes or get left behind.

Food for thought? You bet. In the meantime, here’s a roundup of the blog posts and Twitter conversations around both conferences offering a ton of bright ideas for you to chew on. Would love to hear what you think!

Young Nonprofit Professionals Network 2011 National Conference

Blog Updates: http://ynpn.org/blog

Twitter Hashtag: #ynpn11

Benchmark 3.5: Nonprofit Educators Leading, Learning and Creating the Future

Blog Updates: http://www.naccouncil.org/blog

Twitter Hashtag: #benchmark3

YNPN 2009: Day 2 Conference Recap

Emily Davis, YNPN San Diego and Meg Busse, YNPN National

Day 2 of the YNPN Annual Leaders Conference was mostly focused on helping YNPN Chapter Leaders learn from each other about how to make their chapters better and engage more young nonprofit professionals around the country. Everyone left the conference yesterday energized, inspired, and motivated to make an even bigger impact in their cities. I can now say with even more conviction that YNPN is THE  premier network for young nonprofit professionals around the country. Are you a member? If not, check for a chapter in your city. Their agenda – empowering young leaders, building sustainable nonprofit careers – impacts all of us!

Check out all the blog posts from yesterday:

Networking!

Networking!

YNPN 2009 Guest Blog: Stephanie Hood, YNPN in the Media

by Stephanie Hood, YNPN 2009 Guest Blogger
Stephanie shares her great notes from the YNPN 2009 Workshop: YNPN in the Media

YNPN in the Media

Post-presentation of the YNPN National Agenda the morning session turned to a discussion on how the strategic goals that were presented (empowering young leaders and professionals and building sustainable careers) can be messaged at the local/chapter level as YNPN as a network continues to grow impact based on cohesive messages and united fronts.

With the unique aspect of the young prospective, especially in matters of diversity and generational differences, the network has unique opportunities to be a voice in the advocacy and nonprofit community.

Adam Shapiro, a media expert with Widmeyer Communications in Washington, DC who has seen all sides of nonprofit media messaging from the ugly (directors stealing from nonprofits) to the inspiring (a WWII orphans association love story), was the first to present. Adam began his talk by challenging the leaders at the conference to make this a seminal moment in their careers as they navigate through the current tough economic times, encouraging and proving themselves as professionals in their individual careers as well as within the local and national levels of YNPN. Adam presented ideas based on his background in media on how to create stories at both the local and national level:

  • Diplomacy
  • Presentation of Messaging
  • Storytelling (beginning, middle, end with twists, turns, subliminal messaging, romance, tragedy, the classic stories)
  • Luck!

Adam also mentioned other ways for leaders to create stories in the media:

  • OpEds with calls to action
  • Public Access Television
  • Blogging/Twittering
  • Causes button on Facebook

Adam also encourages the leaders to take what he highlighted about media and to be forward thinking, looking on the horizon and staying abreast of technology tools and media trends and not to let media be put on the back-burner of organizations.

The second presenter, Don Owens, talked about the importance of taking time to establish long-term relationships with journalists and the media community, particularly in minority fields and with local associations of different minority group journalists at their summer conferences–connecting with media at a social level. He encouraged leaders to not approach these relationships with the mindset of selling a story, but with connecting with the media on an individual level and on their interests that you can then link with the broader YNPN message. Don mentioned that the top four takeaway points on effective messaging were :

  • Relevancy
  • Repetitiveness (quick and easy)
  • Exclusivity
  • Simplicity

Adam and Don then hosted a practical session where they called up volunteers to be interviewed for the media.

Tara from the Cleveland YNPN chapter volunteered to be “interviewed” in front of the audience. Adam Shapiro encouraged Tara before the interview to think of her agenda as well as the agenda of the journalist.Adam posed as a journalist from the Cleveland news and began the interview by quickly turning the conversation away from a YNPN focus to the economic downturn.

Don offered feedback  on Tara’s interview applauding her simple, concise soundbite answers and that she offered small talk with the reporters noting that “it will calm you down, warm your voice up, and help you get a feel for the reporter.” Don warned to be careful of acronyms in messaging and gave some clear advice (say the full name of the organization one time then say the acronym–do not lead with the acronym).

Matthew from the National YNPN Board was interviewed next and Adam Shapiro again attacked him with questions on the economy, the environment, and other off topic questions. Don said that it was obvious Matthew had experience as well as showed strength in bridging the journalists questions to his central YNPN message. However, Don pointed out that journalists have sources not friends and reminded the leaders that headlines tend to be more important then the script and to be careful to not to joke negatively or validate any stereotypes of the advocacy and nonprofit community.

As the session ended Kim Caldwell (kimberelayne@yahoo.com) from YNPN National encouraged leaders to become a part of and work with the YNPN National Voice Committee to help create a national unified as well as local front to messaging as YNPN moves forward with their strategic goals.

YNPN 2009 Annual Leaders Conference: Day 2

YNPN 2009: Day 1 Conference Recap

State of DC Nonprofit Sector Panel: Moderator Stacey Palmer (Chronicle of Philanthropy), Chuck Bean (Nonprofit Roundtable), Tamara Copeland (Washington Grantmakers), Glen Ogilvie (Center for Nonprofit Advancement)

Thanks for following all the liveblogging coverage here at the YNPN 2009 Annual Leaders Conference in DC.  It’s the end of the day, and I’m just trying to stay awake for happy hour tonight! But before I head out, just wanted to give you a summary of what’s been going on today. Lots of connections made, tons of learning and professional development, the space for young nonprofit leaders to think about our own leadership.

Blogging!

Check out our full #ynpn09 twitter feed from today: http://search.twitter.com/search?q=%23ynpn09

Check out today’s keynote speech by Diana Aviv, President of Independent Sector (recorded by awesome YNPNdc board member Malcolm Furgol)

Check out this short video interview with 2 conference attendees and YNPNdc members.

Check out some photos from today.

Check out all the blog posts written about today’s events:

Blogging!

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